From Desert Sands to Textile Lands: NTX® Launches Strategic Manufacturing Hub in Jordan
In the arid lands of Jordan, a transformative venture is taking shape, symbolizing a significant stride towards modernization, sustainability, and economic growth. This isn’t just about building a new facility; it’s about challenging the traditional norms of the textile industry. It’s a narrative of how innovation and dedication enable us to establish strategic manufacturing facilities in locations once deemed impractical.
Empowering Jordan: High-Quality Jobs and Community Growth
The opening of a new plant in Jordan, a result of a partnership with Treasure Success (TS), a subsidiary of Jerash Holdings, is a testament to our dedication to progress, innovation, and a brighter future. This pivotal move underscores our belief in the potential of Jordan and its people, and their collective aspiration for a modernized nation that thrives on sustainable practices.
Jordan, a nation known for its hospitality and support towards refugees, especially those from Syria, is also grappling with high unemployment rates. The establishment of this facility is a beacon of hope. By creating high-quality jobs, NTX® aims to curb the brain drain, ensuring that Jordan’s educated youth find opportunities right at home. This initiative not only strengthens the nation’s economic fabric but also supports its commendable efforts in providing a haven for refugees.
Our venture in Jordan is emblematic of our broader “local to local” initiative, a transformative approach to the textile industry. Instead of goods traversing oceans and continents, accumulating environmental costs, we envision a world where production is local. This not only reduces the environmental footprint but also ensures that jobs aren’t outsourced to regions with the lowest wages. It’s about social well-being, sustainability, and local empowerment.
Strategic Advantages: Proximity and Trade Benefits
For many textile brand houses, the allure of setting up in Jordan has always been evident – but not feasible due to technological limitations. Its strategic location offers proximity to key markets, notably Europe and the US, significantly shortening product transit times with products sitting on the ocean for weeks. Furthermore, Jordan’s favorable Free Trade Agreements, especially with the USA, which has no expiration date, make it an even more attractive hub for textile manufacturing.
Innovation at the Core: NTX® Cooltrans®
The decision to establish a facility in Jordan wasn’t made on a whim. NTX® Cooltrans® technology, which requires 90% less water and significantly less energy, is the linchpin. It’s also notable that Jordan, with its abundant sunshine, offers an opportunity to power the facility primarily through solar energy, aligning with our commitment to sustainability.
While many brands have hesitated to operate in Jordan due to concerns about water availability and quality, NTX®’s innovative approach ensures that abundance of water is not a roadblock. Instead of being a primary agent in dyeing, water serves merely as a wash. This approach ensures consistent production, positioning NTX® as a trailblazer, turning challenges into opportunities.
With this new facility in Jordan, we’re not just setting up a business, but rather pioneering a sustainable revolution in the textile industry. We’re excited about the journey ahead and the positive impact it will have on Jordan and the broader textile industry.