Behind the Denim: The Story of How NTX® Cooltrans® is Crafting Eco-Friendly Jeans

Behind the Denim: The Story of How NTX® Cooltrans® is Crafting Eco-Friendly Jeans

Behind the Denim: The Story of How NTX® Cooltrans® is Crafting Eco-Friendly Jeans 1440 810 NTX

Behind the Denim: The Story of How NTX® Cooltrans® is Crafting Eco-Friendly Jeans

The world of fashion is in a constant state of change, continuously evolving to keep up with trends, demands, and the latest technological advancements. There is one area that is starting to see an acceleration in transformation — eco-friendly textile manufacturing. NTX® Cooltrans® has been at the forefront of this shift, and our story is one of innovation, commitment, and a drive to make a real difference.

Revolutionizing the Textile Industry with NTX® Cooltrans®

At NTX®, we were never satisfied with the status quo. From our inception, we aimed to reshape the way textiles are colored — and our revolutionary waterless solution, NTX® Cooltrans®, was born. This technology has been a game-changer, enabling us to colorize nearly any fabric material without heat, reducing water use by up to 90%, and never compromising the engineered hand feel or functional performance.

But our journey didn’t stop there.

We’re Taking a Giant Leap with Scalable Panel Printing

We knew there was still room for improvement, particularly when it came to one of the most popular and iconic garments in the world: jeans. Traditionally, creating that distressed, worn-in look we all love required significant amounts of water and energy, not to mention creating a lot of waste.

So, we went back to the drawing board and emerged with an even more advanced solution: panel printing also known as engineered printing.

This new capability allows us to apply designs directly to garments rather than just fabrics, thereby unlocking our ability to produce NTX® Eco-Denim. But perhaps most importantly, this technology ensures zero waste in terms of ink usage. Chemistry is applied exactly where it’s needed, creating an efficiency that was previously unattainable.

Our panel printing technology also offers the potential to replicate garment effects like simulated wear, distress, and an aged look with a precision that’s genuinely impressive. Moreover, it provides an answer to the fashion industry’s sustainability challenges. 

Commitment to Sustainability: The Birth of NTX® Eco-Denim

From the beginning, our mission has been to bring about a more sustainable textile industry, and the development of panel printing has brought us closer to this goal than ever before. The result? NTX® Eco-Denim.

This new line of denim not only looks and feels just like traditional denim, but it also brings with it substantial environmental benefits. By using panel printing, we can create the classic worn and distressed effects on denim without resorting to water and energy-intensive methods. Plus, our process saves on production costs and shortens the production cycle.

The faster production cycle in turn gives us the option to apply a “final touch wash” to our denim. This process gives the jeans a truly authentic washed feel while still maintaining the impressive environmental benefits of our manufacturing process.

In essence, NTX® Eco-Denim represents our commitment to redefining what it means to be truly sustainable in the textile industry.